The holiday season is a crucial time for businesses to increase sales and expand their client base. People usually don’t hesitate to splurge and spend on gifts during the holidays. Hence, retail businesses do their best to ramp up their promotion activities and increase their appeal their brand appeal.
But with so many shops and businesses trying to catch the attention of prospective buyers, you have to be creative and unique to leave a lasting impression on future customers. If you’re preparing for a marketing plan for the holidays, here are some key things you need to know to stand out among your competitors:
Shopping behavior changes during holidays
It’s no secret that your marketing strategy should depend on your target customers. However, consumer behaviors often change during holidays and what you know about the spending habits of your customers may not be necessarily the same come the holiday season.
For example, according to Google, more shoppers are now open to buying from new retailers through mobile during the holidays. This is mostly because they only have a limited time to complete their to-buy list, and mobile shopping makes holiday gift-buying even convenient for them.
This means without a solid mobile presence, you may be missing out on a lot of potential customers looking for gift options.
Don’t forget the marketing staples — personalized giveaways
When it comes to holiday marketing strategies, personalized gifts can still greatly impact potential clients. Branded items like t-shirts, jackets, pens, and tumblers may seem a simple marketing idea, but they can help boost brand recall. Plus, you get the chance to expand your reach as more prospective customers get to see your brand whenever people carry or use your promotional products.
According to screen printing business owners, one strategy shop owners can do is make custom-made shirts as giveaways for loyal customers or even give them away as sticker marketing freebies or raffle draw prizes.
Take advantage of social media influencers’ wide reach
You can’t escape social media nowadays. It’s ultra-rare to see someone who doesn’t have an account or used platforms like Facebook, Twitter, and Instagram. So in terms of marketing your brand, social media offers a rich network of prospective clients you can tap into.
One way to do that is to engage with the so-called social media influencers or people who regularly publish interesting content, commanding a huge following on popular social media platforms.
Working with a known influencer in your industry can help generate buzz around your products, which could prove crucial during the holiday season when all other brands are promoting theirs.
Another advantage of collaborating with influencers is they don’t come across as hard-selling, which can appeal to most users who get turned off by blatant promotions.
The holiday season is a great opportunity to drive sales and market your brand to a wider audience. With a sound marketing strategy, you can take advantage of the shopping rush during the holidays and engage with your existing and new customers at the same time.
